Branding agency "BoxSide brand & package" Takes Top International Creative Award - The 2008 Summit Creative Awards

Branding agency «BoxSide brand & package» is a double silver winner in the 2008 Summit Creative Awards® competition for its creative work for «Polynex» company.

The project included wide complex of conceptual services like brand concept development, name and logo development, visual concept and brand identity development. Besides, those strategic developments were realized in image, promo and information material sets (a bag for pizza delivery, a box for pizza, cards, promo flyers with the menus, posters, stickers for corporate transport, uniform, souvenirs etc.)

BOXSIDE marketers made the accent on the delivery speed, not on the food qualities as the competitors do. This idea found its visual realization in the image of the rushing turbo-«Zaporozhets» and recognizable taxi symbols. «The image of the famous and least powerful Soviet car was chosen deliberately», says Alex Murazanov, the creative director and the managing partner of «BOXSIDE brand & package», - «We wanted to bring some slight irony in the emotional image of the brand, because whatever TAXO does to get your pizza in time, it can’t avoid city traffic jams!”

Creative team: Creative director – Alexey Murazanov; Illustrator – Ruslan Bogachev; Illustrator -designer – Janna Rezaeva; Designer – Antonina Tareva; Account director – Olga Anikina.