First product in the Salmi™ range

Smetana – Russian sour cream – with various different fat contents has become the first product in the Fresh Product range, under the Salmi trademark. The range will also include premium milk, cottage cheese, cream cheese products and soured milk products.

This project is a continuation of ORGANICA design consultancy ’s long-term collaboration with Karelian Dairies to develop design strategies for the manufacturer’s key brand – Salmi™ . ORGANICA has already produced packaging designs for Karelian Dairies’ cheeses, and also developed the company’s corporate style.

ORGANICA design consultancy confirms that a major role in this successful and dynamic partnership is played by the communications technology involved. Karelian Daries is one of the first users of our unique ORGANICA Live! software, which makes it possible to automate the client-designer relationship in projects like this.