Nampak Cartons & Labels goes sari

The popularity of Indian food in South Africa, as well as the consumer move towards healthy and flavourful meals that are easy to prepare, recently saw the Tiger Brands Tastic team introduce an authentic Indian curry range, called Tastic Simply Delicious Authentic Indian Cuisine, which offers Cook in Sauces, Heat & Eat Curries and Meal Kits.

The Tastic Simply Delicious Meal Kits, which each include Tastic Basmati rice, cook-in sauce and a herb and spice sachet, come in a range of exciting flavours: Lamb Roganjosh, Chicken Korma, Chicken Makhani, Chicken Madras and Lamb Vindaloo. The Meal Kits allow consumers to prepare an authentic Indian curry in their own kitchens. All they need to do is add chicken or lamb!

The Meal Kits are merchandised in cartons manufactured by Nampak Cartons & Labels.

The packs are printed in five colours and are UV varnished using the latest FM screening technology.

The results are high quality graphics that strongly support the Tastic offer and catch the eye of consumers looking for convenient meal options.

First introduced to the South African market in 1961, Tastic is the country's most popular rice. Over the years, the brand has constantly been extended to keep up with modern trends and bring consumers innovative and up-to-date products.

For Nampak Cartons & Labels national marketing manager, Ian Vowles, Nampak is delighted to be part of Tastic's continued success, and looks forward to helping grow the brand even further by delivering on the company's promise of 'packaging excellence in everything we do'.