"Dobry" product line completed with "Dobry Podarok" nectar

In October 2007 Multon added the new seasonal taste of “Dobry Podarok” (‘kind gift’) nectar to its product line.

Christmas and New Year is a time when people get together with those nearest and dearest to them, when the kindest and the warmest things are recalled and everyone exchanges wishes and presents. It is extra special when at such a moment there is a juice on the table that adds to the festive atmosphere.

Mulled wine is associated with warmth, coziness and celebrating with family and close friends. It warms and creates a kind, cordial atmosphere. “Dobry Podarok” offers a unique mulled wine style taste, made especially for the winter holidays to bring joy, warmth and kindness. It contains grapes and berries with extracts of lemon, cinnamon and cloves.

The new nectar comes in three volumes: 0.2 l, 1 l and 2 l packs. This special New Year product will only be on sale in winter.

The new flavour’s appearance on the market will be accompanied by an advertising campaign on central television channels as well as POS-materials at trade outlets