Greiner Packaging evokes sense of touch with a new label

The large British retailer Marks & Spencer fills compotes and creams in cups from Greiner Packaging. For this reason, a soft-touch label has been created to yield a new haptic or touch sensation.

The surface of the label is slightly matt and stimulates an affinity with the product at first touch.

The innovative label has a slightly matt surface. From the very first touch, it creates a pleasing sensation and at the same time, stimulates recognition of the product. The label’s extensive surface allows for the display of impressive photos and considerable amounts of product information, such as ingredients and nutritional value.

The soft-touch label offers many additional design chances.

Marks & Spencer uses the soft-touch label of Greiner Packaging on transparent cups made out of PP, which hold 500 grams. The new packages hold compotes and creams, which are exclusively distributed in “Marks & Spencer Retail Stores“.