Food giants rebel against traffic light labeling with ad campaign

In an act of rebellion against the UK government's traffic light labeling of food, five leading international food manufacturers are set to launch an advertising campaign to promote their own scheme.

According to reports from the Sunday Times newspaper, Kellogg's, Danone, Kraft, Nestle and PepsiCo have opted against the voluntary labeling methods proposed by Tony Blair's government and plan to promote their own scheme instead.

The five leading food groups are planning to launch a joint campaign to promote their rival scheme, telling consumers the percentage of their 'guideline daily allowance' (GDA) of sugar, fat and salt that is contained in a product.

The Sunday Times claims that, although the majority of funding for the campaign will come from the companies, the television and press campaign will be coordinated by the Food and Drink Federation. No dates have been confirmed for the unveiling of the campaign but it is anticipated to be launched within in weeks.