Solegear and Braskem partner to launch recycling containers under the brand name good natured

Solegear Bioplastic Technologies Inc. and Braskem, the leading producer of biopolymers in the world, announced today a 3-year partnership in which Solegear will utilize Braskem's I'm greenTM Polyethylene to produce and distribute a series of household recycling containers under its good naturedTMbrand. The first products resulting from this partnership will be on display starting this Friday at the Natural Products Expo in Anaheim, CA.

"Solegear continues its strong partnership development, building momentum to drive adoption of bioplastics in the marketplace," shared Paul Antoniadis, CEO of Solegear. "This latest partnership illustrates our team's commitment to seek out the best bio-based ingredients for each application and then create finished bioplastic products and packaging that are being demanded by today's environmentally conscious consumers."

Braskem developed its I'm greenTM material from Brazilian sugarcane - a renewable and sustainable resource - to be a drop-in biopolymer substitute to conventional polyethylene. Cultivation of sugarcane utilizes carbon dioxide and releases oxygen, which gives the material a negative carbon footprint. Braskem's analysis has confirmed the environmental impact of using 1 ton of green PE is the equivalent of capturing 2.78 tons of carbon dioxide from the atmosphere from a cradle to gate perspective.