"Silver" Die Cut Lid Has Won A Golden Medal

The Packaging Factory MILK has been awarded a golden medal at “Innovational Product Prodekspo 2017”. The jury among whom were scientists from educational and research centers of the Food Industry and a “Rusprodsoyuz” (Russian Food Union) representative examined glossy die cut lid – an aluminum foil die cut lid with superior exterior characteristics.

To see the advantage of innovational package, one just has to compare it with an ordinary embossed die cut lid with an identical pattern. Embossing “trims” images, especially fine details. Glossy die cut lids have more vibrant colors, their attractive appearance appeal to impulse purchase. 80 percent of European food companies, in particular dairy producers, use glossy die cut lids (without embossing).

In Russia, the Packaging Factory MILK was the first producer to introduce glossy die cut lids. When the company decided to launch the new trend-line product, their engineers were faced with a task of introducing separating packing equipment. With ordinary die cut lids, this task is solved by embossing that makes a relief, while glossy die cut lids stick together. To solve this, engineers covered the inner side of the lid with dots of foamed lacquer. After a thorough testing during which they played with the dot size and the lacquer ingredients and came up with an ideal solution – the dots turned into an exquisite pattern that makes the packing even more attractive. The jury also appreciated this method and top-honored the factory as “The innovative product”. The Packaging Factory MILK’s premium product has already become popular with such big clients as Danone, Ehrmann, B.Y. Alexandrov.