Jar Succeeds in Style

Specialist hair care manufacturer Schwarzkopf & Henkel has selected the 130ml Ultra jar from RPC Bramlage for its styling brand Taft to pack the new Taft Looks Electro Force Plasma Gum, a hair styling product that lends structure and definition to hair styles.

Schwarzkopf’s selection of the Ultra jar – available in sizes from 130ml to 1250ml – reaffirms its suitability for hair styling products.

The eye-catching jar, injection moulded in polypropylene, features a large decoration area for individual branding to create effective on-shelf appeal. Its lightweight durable construction and wide opening provide maximum convenience for the end user. The Ultra single wall jars are manufactured at the RPC Bramlage Bellignat plant in France.

The Taft Looks Electro Force Plasma Gum, which has been available in Eastern Europe and Benelux since January this year, is the latest Taft product to use RPC Bramlage’s 130m Ultra jar. Other hair style products to be packed in the jar include Electro Force, Carbon Force and Power 'n' Touch.

With styling products for men and women, Taft has a large range of products to create and maintain different hair styles. All products are formulated by Schwharzkopf’s hair care experts.