RPC Bramlage-Wiko Continues to Impress

RPC Bramlage-Wiko continues to enjoy growing market success with product developments which bring signifi cant advantages to both brand owners and consumers.

Twist Up – a standard range of airless dispensers whose action delivers both speed of convenience for consumers and enhanced marketing opportunities for personal care brands – has been welcomed into the market.

Twist Up works by turning the upper part of the container to reveal the dispensing head. As a result, the overall pack can mimic the appearance of a conventional overcapped dispenser to match product range branding while offering fast, convenient access to the product. In addition, the dispenser automatically closes in the ‘down’ position to protect contents.

Three standard sizes are available: 20ml, 30ml and 50ml. Several decorative options are available to customise the container, including foil stamping of the twistable upper section.

Meanwhile the thick-walled glass effect of the Empress jar is attracting customers including Nivea Visage Expert Lift, as it combines a luxury appearance and feel with less weight than glass. While the overall pack achieves a "glass effect,” the use of plastic also offers signifi cant shatterproofi ng advantages that make it safe and practical both for the end user and in the supply chain.