Boutinot UK launches new brand

UK wine distributor and producer Boutinot has a new Argentinean Malbec from Mendoza called Pablo y Walter, with packaging created by London design agency Biles Inc.

Symbolised by a handshake on the bottle, the brand pays homage to the friendship between two wine industry figures Paul Boutinot (Pablo in Spanish) and the wine maker Walter Bressia .

Through the use of rich and bright colours the wine’s packaging also aims to reflect the vibrancy, culture and colour of Mendoza.

“A good bottle of wine captures a time and a place and the spirit of the people that made it. Pablo Y Walter does exactly that,” claims Anthony Biles, the agency’s creative director.

The wine is available throughout the UK in specialist shops and restaurants and retails at around £10-£11.