RingLock adds to the Luxury

Metallic ink and metallic labels added a touch of luxury to gourmet dips and sauces from a French market-leading food producer, using in-mould labelling on pots from RPC Superfos.

Blini launched the ‘fine cuisine’ range including caviar, truffles, lobster, crab, houmous and sea urchin for the festive season under its own-name brand.

The high-end range was packaged in RingLock pots in 100g, 200g and 250g sizes from RPC Superfos. Each uses the same-sized lid, to create a ‘family’ appearance for the products. The handy sizes further add to the consumer appeal.

In-Mould labelling made it possible to create a sophisticated look combining vivid colours with classy gold, silver and even a transparent area for the bigger sizes, to enhance the appearance of the luxury product.

Audrey Sioufi, Product Manager at Blini, says the appearance of the pots meant they were likely to be put straight on-table: "This new, fancy packaging helps us to stand out from our competitors. It has a very strong visual effect and serves as a signal of premium quality. It is simply beautiful and an eye-catcher on the supermarket shelves.”

The final design includes a round bottom version of the RingLock pack for the ‘special edition’ dips. It was developed in close cooperation between Blini and the technical team from RPC Superfos.

Audrey Soufi adds: "We have worked with RPC Superfos for many years and are absolutely happy about our cooperation. Our packaging provider has demonstrated flexibility and great creative skills. The launch of the special edition was a clear success. Packaging solutions from RPC Superfos help us to create preference for our products and we have received a lot of positive reactions both from our distributors and end users.”