For EURO 2012 Carlsberg beer has issued special multipacks with branded glass inside

From the beginning of November, Ukrainian admirers of the world famous Carlsberg brand can purchase their favorite beer in multipacks, issued specially for EURO 2012. The new pack consists of four 0.33l beer bottles and branded beer glass with logotype of Championship 2012. The gift set is sold in the network of METRO Cash&Carry supermarkets.

On the threshold of the largest in the history of Ukraine sports event of 2012, the Official beer of UEFA Championship EURO 2012ТМ has prepared a lot of interesting propositions for true admirers of beer and football. One of them is fancy 4-pack Carlsberg EURO 2012 with branded beer glass inside. The new promotion pack is sold in the network of METRO Cash & Carry from November 7 to December 31, 2011.

Cardboard multipack has branded design with the elements of EURO 2012 symbolic. Also the pack contains information concerning current international activities of trademark in social network facebook, within which consumers have a chance to win tickets for Championship.

We would remind you that Carlsberg became an official beer of EURO-championships for the first time in 1988. European football championship EURO 2012ТМ will be the seventh tournament held with the support of Carlsberg, and it will take place in Poland and Ukraine for the first time.

Valeriy Chislov, Key Accounts Manager at Carlsberg Ukraine: "We have decided to launch this promo in METRO Cash&Carry network because we consider them to be our strategic partners. This proposition will make it possible for buyers to receive the desired Carlsberg beer, which for millions of fans in the entire Europe is associated with EURO championship. We are confident that goblets with EURO symbolic will be interesting for consumers, since no other similar goods are being sold".