Rexam’s FUSION bottle wins gold at The Cans of the Year awards

Rexam has won the gold award for its aluminium FUSION bottle at The Cans of the Year awards 2011, the third industry award FUSION has received this year.

The FUSION bottle, designed for Ocóo Beauty Nectar, won gold in the ‘Bottles’ category hosted at a prestigious ceremony at the end of September in Istanbul. The awards, sponsored by The Canmaker magazine, celebrate innovation and excellence in the can industry, and will help to continue to raise the profile of the FUSION bottle as a great packaging option.

Rexam’s FUSION is a breakthrough innovation in the market and uses Drawn Wall and Ironed technology to create a light-weight, sophisticated and infinitely sustainable aluminium bottle.FUSION gives Rexam's customers the ability to combine the functional elements and superior graphic design potential that the can offers with the premium look and feel traditionally associated with a bottle to target new routes to market. Ocóo Beauty Nectar, a light and fruity beauty enhancing drink, is currently sold in 250ml FUSION bottles in Germany. The bottles embody the natural and vitalising qualities of Ocóo, enhancing the brand and making it stand out from other premium drink packages.

Paul McNaughton, Quality Manager at Rexam Beverage Can Europe & Asia, was present at the ceremony to collect the award and expressed his delight at seeing the FUSION bottle win; “It was great to see such a fantastic innovation like the FUSION bottle get the recognition it deserves at the awards. The Ocoo design is striking and really shows the attributes of the aluminium bottle well. To see it stand up and win against a number of its competitors is a great achievement.”

Rexam also won three further awards at the event, which were:

• Silver - Rexam Mexico for Various Decorative Inks on a Beverage Can
• Bronze - Rexam Beverage Can America for Two Piece Can (Rockstar Recovery)
• Bronze - Rexam Beverage Can America for Beverage Can Print Quality (Busch Beer)