Diageo gave Ladoga an honorary title

Ladoga Industrial Group OJSC has launched Smirnoff Titul by order of ZAO "D Distribution", a member of DIAGEO group which owns the Smirnoff brand.

Smirnoff Titul vodka is a super-premium vodka. ZAO "D Distribution" (DIAGEO) will distribute and market Smirnoff Titul vodka.

The production of Smirnoff Titul vodka will be supervised by DIAGEO specialists. A copper alembic (a special distillation still) was installed at Ladoga factory in order to improve the taste of the vodka. Smirnoff Titul will undergo extra distillation in the alembic.

Veniamin Grabar, President of Ladoga Industrial Group OJSC: "First of all I would like to say that production of licensed brands has long become usual for us. We successfully cooperate with many Russian and foreign companies in this regard and produce high quality products by their order. And the fact that DIAGEO, the largest alcohol manufacturer, has chosen Ladoga for production of Smirnoff Titul vodka once again proves our company’s impeccable reputation on the alcohol market. I would like to lay special emphasis on the fact that Ladoga has gained great success in production of premium and super-premium drinks using the high-end technologies. Therefore we have all reasons to believe that Smirnoff Titul vodka produced by Ladoga will become one of the leaders among elite Russian vodkas."