Carlsberg launches new draft in a bottle beer in Kazakhstan

It is not a secret for the consumers that you could only have a real draught beer in the bar or cafe. Today DERBES provides its customers with the opportunity to enjoy tasty, fresh, real draught beer in the comfort of their home. Derbes Razlivnoye (draught) is the new offer from DERBES in the category Bottled Draught Beer.

Today the market in draught beer is on the rise: consumers seek naturalness and authenticity. DERBES, one of the leaders in the Kazakh beer market, could not ignore the growing popularity of packaged draughts and launched the Derbes Razlivnoye. This product is unique because of the whole concept of 'tasty, fresh, draught beer in a bottle' and its unmatched recipe. The packaging, the innovative 0.44 l bottle, and the comfortable pull-off cap are of special interest. These features make the new bottle very functional and attractive for our customers.

The perfect revolutionary recipe allows us to retain the original taste of draught beer from the moment of brewing to the moment when a customer enjoys the high quality Derbes Razlivnoye. According to David Ovsepyan, the Chief Brewer of the company, the unforgettable, unique taste and specific flavor of Derbes Razlivnoye comes from the special hopping technology and the use of different species of hops from around the world. The main advantage of Derbes Razlivnoye is the special technology involving a subtle beer pasteurization mode that helps retain the qualities of genuine draught beer. Alcohol content is 5.3% and density 12%.

Derbes Razlivnoyе is the ambitious start of the beer season 2010, says Valdas Pashkyavichus, Sales Director of the company. Today's trend is the consumption of beer at home, not on the street or in a cafe. The reasons are the recession and ensuing budget limitations of customers and the law prohibiting consumption of beer in the street. Derbes Razlivnoye is what our customer needs to enjoy the invariably high quality in the comfort of one's home. I am certain that bottled Derbes Razlivnoye will be the innovation in the market and resulted in great sales for our company.»

Says Olga Lee, Marketing Manager: Derbes Razlivnoye has everything to achieve the targeted goals: high quality, attractiveness, uniqueness and, most importantly, our common belief that we are going in the right direction by launching this product. I would like to thank all the departments of our company that were involved in the creation of this sort. We wish our colleagues from the Sales Department a successful presentation of the product in sales points and high sales!»