"SUN InBev" develops assortment of canned beer Klinskoe

Realizing the new creative concept from the end of March, 2010 Klinskoe launches unique design of beer packing - brighter and modern which underlines dynamics of the brand, perfectly distinguish it on a shelf.

The concept of design is developed by the largest international agency Claessence and enables to the consumer to find a product on a shelf at first view.

Branding agency Wellhead adapted design of can Klinskoe Light for other tastes: Klinskoe Arriva, Klinskoe Ultra Light and Klinskoe Mojito.

Also Wellhead designers have created the illustration for each taste reflecting target audience of brand – positive and optimistic people, and showing the basic idea of a brand – pleasure from communication with friends.

The special attention has been given to unusual formatting of the manufacturer's obligatory information: the diagonal location of all elements has strengthened the general idea of the can concept.

«One of the performance targets for Agency was development of the images underlining a positive emotional component for each taste: Light – fun in the company of friends, Mojito – taste of a party, Ultra – ease of dialogue, Arriva – bright taste of meetings with friends. This problem has been solved by means of the image of friends companies on a can's back part, who are in a various emotional condition», - Pavel Konukhov commented, the art director of Branding Agency.