STI Group develops displays for new NIVEA make-up collection

NIVEA has joined together with world-renowned lingerie designer Chantal Thomass to create a make-up collection epitomising beauty and seduction. Like the undergarments she produces, the displays developed by STI Group for this product series underscore the pure sensuality and femininity of the products.

The design of the corrugated board displays is reminiscent of the design of the Chantal Thomass lingerie shops. With curved forms and an integrated mirror, it embraces the brand's unmistakable boudoir style. A countertop display suitable for smaller department stores and chemists was also developed. A deep-drawn plastic tray holds the products in place, with distortion printing to ensure that the design stretches across the entire unit. The end effect resembles is of the product presented on a cushion.

The display's attractive shape and design draw attention to the make-up, turning it into an object of desire at the POS. The display design is a successful combination of classic Nivea colours and the lingerie shop design of Chantal Thomass.