Russia: SUN InBev launches new beer "BagBier Golden" in PET

SUN InBev launches new regional brand “BagBier Golden”. The new product is produced at Omsk and Angarsk breweries of the company and will be available in retail in Siberia, Far East and Ural already this month.

The new brand’s main distinction from classic “BagBier” popular among admirers of high quality and budget Russian beer brewed in the spirit of hearty German traditions is original soft taste and bright hop aroma. Specially designed for that beer transparent PET package reveals neutral and golden colour of the beverage and makes it particularly attractive at the sun light. And the new bright and red label makes the brand visible at the shelves of the stores.

The formula of “BagBier Golden” is based on the results of researches of taste preferences of consumers. Its key specific is the combination of two different sorts of high quality aromatic hops. As a result the smell of fresh hop gradually developing into deeper classic patterns is felt when opening the bottle.