Rexam targets promotional campaigns with new mini dispenser

Personal care players launching promotional programs with trial products are the target of Rexam’s new mini dispenser. The packaging giant believes that in these difficult economic times the number of companies offering miniature testers and trial size products will increase, as they try to lure in new consumers.

Rexam aims to pick up this business by strengthening its Sofistic’s range of mini products.

“The latest addition to our Sofistic’s range anticipates further industry demand for hard-hitting, brand-building, promotional programmes that demonstrate a powerful return-on-investment,” said Rexam’s global sales director of promotional samples Eric Desmaris.

“In today’s challenging market environment, with so many new personal care products being launched, cost-efficient, innovative mini-products programmes are the way to create customer contacts that result in sales success.”

The new addition to the product line is a 7.5ml dispenser, which joins the 1.2ml, 2ml, 5 ml, 10ml, 15 ml and 30ml containers.

Rexam claims the product is fully customisable and can be decorated to fit the needs of the customer and the brand.