Rexam produces stylish can for the Latvian brewer

Rexam has produced a stylish limited edition can for Latvian brewer Cesu Alus using registered embossing and illustration impact for its Premium Beer cans, which gives the product a completely new look and feel.

Rexam`s registered embossing technique allows customers to highlight specific details on the can, whether it be a face, logo or product name. Embossing appeals to the senses and is perfect for promotions and limited editions. Whilst illustration impact allows photo like images to be printed on cans, helping to really bring brands to life.

Aimed largely at men aged 25-40, the cans have been available in all retail outlets throughout Latvia since July 2008, and will be available for at least 4 months. Cesu Alus is the first company in Latvia to use both registered embossing and illustration impact on the same can, proving that Latvian consumers are embracing new and creative drinks products.